"Sea Otter Europe has become one of the most important cycling events in southern Europe. For Merida, it is a perfect showcase for users to discover and test new products, and also exchange impressions with industry professionals. In addition, Girona offers the perfect environment thanks to the extraordinary cycling atmosphere that is experienced in the city throughout the fair."

"Sea Otter Europe is a key event in our activation calendar. The festival offers an excellent platform to connect with riders, dealers, and the cycling community in a dynamic environment. The 2025 edition delivered strong visibility for our brands and high-quality interactions throughout the weekend."

"From Shimano as a pioneering company in the manufacture of bicycle components and whose mission is to promote health and happiness through nature in the world around us, it is a pleasure to be part as sponsors of the most important fair that is organized in our country and one of the most relevant in Europe. For us, it is the perfect showcase to exhibit our products, novelties and services, as well as offer the best contact platform with our customers, where both manufacturers and stores and users meet and coexist in the best possible environment for three days, an event that collects the best of each cycling discipline with an unbeatable offer of activities."

"Sea Otter Europe is an essential event for us and an excellent opportunity to connect with the cycling community. The official Bike Wash allows us to offer a memorable service experience to thousands of cyclists and obtain exceptional brand visibility. The stand, thanks to its good location, allows us to further reinforce our presence and generate new valuable collaborations. A 10/10 festival, where we always feel at home."

"At ISB SPORT we believe that cycling is best enjoyed when shared. For this reason, Sea Otter Europe is much more than an event for us, as it has established itself as one of the great cycling events in Europe, a place to strengthen ties with the cycling community, both for professionals and amateurs, to show what we are as a brand and to learn from all those who love this sport."

"Exhibiting at Sea Otter Europe gave us exceptional visibility, attracting audiences and professionals from different parts of the world. The unbeatable atmosphere and impeccable organization made the experience very positive for our brand from the first moment. We have attended all the editions and without a doubt, we will be present once again next year."